By
Margaret Looney
The loudest buzzwords you're hearing in
the journalism industry today - native advertising, monetization, big data -
are here to stay, according to a new global trend-spotting report.
Digital media strategies are in flux
the world over, and the World Newsmedia Network is on the hunt for the
cause, and how it will affect global media in the rest of 2014 and beyond. The
organization compiled its results - "500+ data sets and 60,000+ words of
analysis about digital media usage and revenue trends from 60 media research
houses" - into the Global Digital Media Trendbook.
"If the biggest opportunities for
media company revenue and content strategies for 2014 could be summed up in a
few words, they would be big data analytics, paid content, native advertising,
programmatic advertising, product development, tablets, e-commerce and
smartphones," begins the report.
The report notes that while traditional
advertising is on the decline, especially in the West, advertising is still the
"most lucrative revenue stream...for the past, present and foreseeable
future," though now it's also coming in the form of mobile advertising,
native advertising, paid content and e-commerce.
The 2013 World Newsmedia Innovation Study (detailed in
this report), however, shows a new barrier to competing and innovating on a
global scale. No longer is the success of media companies determined by new
product development or "the inclination to innovate. Instead, their top
priority is accessing the ICT required to be truly competitive in what is fast
becoming a ‘winner-takes-all’, mobile-dominated marketplace," the study
says.
The innovation study drew from
responses in 11 languages from senior media professionals in 49 developed and
developing economies worldwide.
The nine-chapter book - with sections
on social media strategies, digital hot spots around the world, the cycle of
innovation (with examples from The New York Times Innovation report) and more -
will be available for purchase in September, but you can browse the executive summary for free
via PDF.
IJNet Managing Editor Margaret Looney
writes about the latest media trends, reporting tools and journalism resources.
Image credit: screengrab of
"Digital Hot Spots 2014" map from the Global Digital Media Trendbook.
Source: Ijnet.org
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