Football’s governing body, FIFA and its corporate partner SONY are
supporting Search and Groom youth for development centre in the implementation
of the Siyakhona Skills project in Nigeria.
The
Siyakhona skills project was launched in 2010 as part of Sony’s CSR
collaboration with FIFA through the “Football for Hope” of which Search and
Groom was one of the participating organizations in the course of preparation
towards the first ever “Football for Hope” Festival 2010 held in South Africa.
Siyakhona
is a training programme aimed at teaching youths to tell stories of their
environment, culture and lifestyle using photography and videos as seen through
their eyes.
This
programme is a way of promoting Media and Information and Literacy (MIL) among
young people, which in turn exposes their talent and creativity with core
activities including football training matches, workshop and photo exhibition.
The
first phase of the programme will commence in Ijora, a suburb of Lagos, taking
turns to Agege, Ikorodu and Otto-Iddo in early 2014.
Search and Groom’s Programme officer, Ms Lovette Ochicha,
revealed that SONY has already handed over video and photography cameras and
other related equipment to support the programme to Search and Groom youth for
development centre.
She
further said the programme will run in Ijora, Agege and Ikorodu Centres in
Lagos starting from January 2014.
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